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• InPampers took Huggies to court claiming one of their advertisements was untruthful.
• Advertising Agency: InnoredSouth Korea.
• Mason Ads W.
• Even though infant care is a harsh and difficult process, those little moments that mothers spend with their babies make them happy.
• InPampers took Huggies to court claiming one of their advertisements was untruthful.

After ten years of market testing, Huggies were introduced to the mothers of the United States. The name Huggies is synonymous with Diapers, just as the brand name Kleenex is often used to replace the product name, Tissue. One ad showed a baby-baseball team with the homerun hitter sporting a pair of Huggies, while the other toddlers looking on with admiration. The ad also included a cartoon product demonstration of the diapers leak protection system; While the demonstration had little impact on consumers compared to the happy baby baseball game, at the time the company refused to air an ad without a demonstration. Mid-year , the Kimberly Clark Corporation broke a campaign for their newest Huggies products — Supreme Gentle Care and Natural Fit — aimed at mothers of infants and newborns. The campaign consisted of numerous media executions, including television, online, print, diaper-shaped direct mail coupons, inserts, in-store displays, and a promotion with the Walt Disney Company. Ogilvy and Mather Worldwide handle the print and TV advertising, while all over advertising is handled in house. In , Pampers took Huggies to court claiming one of their advertisements was untruthful. The Huggies initiatives are aimed at mothers of young children, the diaper brands typical target. With 80, meet-ups facilitated each month, Huggies is hoping to capitalize on the increasingly popular two-way conversation between brands and consumers on online mediums, including social networking, community websites, blogs, and virtual worlds. Share this: Facebook X Reddit. Like Loading Leave a comment Cancel reply. Conkey Company W. Mason W. Mason Ads W. Mason Advertising W. Mason Advertising Budget W. Mason Billboards W.

Even though infant care is a harsh and difficult process, those little moments that mothers spend with their babies make them happy. Treasure those precious moments forever with Huggies MomentCam! Ad Agency. South Korea. Video advertising:. Advertising Agency: InnoredSouth Korea. Add new comment views. Similar advertisements Huggies: your baby's canvas Ad Agency. Huggies: celebrate Friendship Huggies be happy commercial Ad Agency. Huggies - Behind the Door Ad Agency.

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